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Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves
Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even if...
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Ad Prices at Facebook More Than Doubled Last Quarter
Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed Wall...
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Twitter Revenues Surge as It Surpasses 270 Million Monthly Users
Twitter is hauling in users and ad dollars, giving the company a new of air of confidence. The tech notable announced its second-quarter performance today, including a 129 percent year-over-year jump...
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Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users
Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves. This is the biggest challenge facing CEO Dick Costolo, and he's not...
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Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory
Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up 70 percent...
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AOL's Ad Business Gets Boost From Adap.tv and Programmatic
AOL's ad business was up 20 percent last quarter thanks to its programmatic push and Adapt.tv. CEO Tim Armstrong announced quarterly results today, posting $606.8 million in overall revenue, up 12...
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